press release

February 24, 2016

Media Contact:
Samantha Krepps

Affordable organic and “Free from” choices in every aisle

Carlisle, PA – As part of its ongoing commitment to help its customers save money, save time, and eat well, GIANT Food Stores and MARTIN’S Food Markets is announcing the launch of Nature’s Promise “Free from” products.

Since being introduced in 2004, Nature’s Promise products have been a familiar, affordable favorite of GIANT/MARTIN’S customers, especially the USDA certified organic products. As part of a brand refresh, Nature’s Promise natural products are now clearly labeled “Free from” to help customers make healthy choices.

"We are committed to making organic and ‘free from’ choices more appealing for our customers,” said Erik Keptner, senior vice president of sales, merchandising and marketing, GIANT/MARTIN’S. “Nature’s Promise helps our customers and their families save money and eat well when it comes to organic and ‘free from’ products.”

Nature’s Promise “Free from” ingredients are clearly indicated on the product packaging and all Nature’s Promise “Free from” products are free from artificial ingredients, including artificial colors, flavors and preservatives. Nature’s Promise “Free from” household products are free from harsh chemicals, including ingredients like added artificial dyes and fragrances.

The more than 800 fresh, grocery, health and beauty and household Nature’s Promise products can be found only at GIANT/MARTIN’S. New products continue to be introduced and exciting new Nature’s Promise products include all-purpose household cleaners, hand soaps, vitamins, baby food, spices, artisan breads, marinades and turkey bacon.

For more information on GIANT/MARTIN’S Nature’s Promise products, visit the GIANT or MARTIN'S websites.


GIANT/MARTIN’S is committed to helping its customers save money, save time and eat well. Founded in 1923 in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 33,000 associates and is a division of Ahold USA. In addition to working with hundreds of local and regional organizations annually, GIANT/MARTIN’S has a long-standing focus on efforts to eradicate hunger and improve the quality of life for children. GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. For more information visit the GIANT or MARTIN'S websites. Find GIANT and MARTIN'S on Facebook and on Twitter @GiantFoodStores or @MartinsFoodMkts.