May 14, 2015
GIANT/MARTIN’S SWEETENS THE SEASON WITH LAUNCH OF EXCLUSIVE LIMONCELLO PRODUCTS
Available in all stores beginning May 15 for a limited time only
Carlisle, PA – Just in time for the upcoming Memorial Day weekend and the start of summer, GIANT Food Stores and MARTIN’S Food Markets are kicking off a refreshing new season with the launch of a sweet new flavor. Beginning May 15, all GIANT/MARTIN’S stores are launching an exclusive line of Limoncello products, available for a limited time only.
Limoncello is a flavor authentically derived from Italy, where the Sorrento lemon is cultivated for its sweet and tangy flavor. GIANT/MARTIN’S has harnessed that flavor and infused it into more than 30 products found throughout the store in both the fresh and non-perishable departments.
“We’re always excited to enhance and experiment with new flavors and varieties within our Own Brand line of products,” said John MacDonald, director of marketing and external communications. “Our new Limoncello products offer a new twist on lemon that we think our customers will enjoy!”
Incorporate GIANT/MARTIN’S uniquely sweet Limoncello creations into one’s meal time, snack time or enjoy anytime. Add Limoncello olive oil to grilled vegetables, Limoncello pesto to pasta, sweeten up morning toast with Limoncello marmalade or end a cook-out with one of the varieties of Limoncello cookies, cakes or ice cream. Limoncello can also sweeten your household with candles, dish detergent, foaming hand soap and hand sanitizer varieties.
For customers who may want to try before they buy, GIANT/MARTIN’S is sampling select Limoncello products in all stores May 16 & 17 and again on May 23 & 24. For additional product information or recipe ideas, stop into your local GIANT/MARTIN’S beginning May 15, visit the GIANT and MARTIN’S websites or on GIANT’s Pinterest or MARTIN’S Pinterest pages.
Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund- raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com. Find us on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods and on Twitter @GiantFoodStores or @MartinsFoodMkts.