September 11, 2015
GIANT/MARTIN’S SAVORY FAST, FRESH AND EASY™ PLATFORM RECOGNIZED BY FOOD MARKETING INSTITUTE
Carlisle, PA – Savory Fast, Fresh and Easy™ digital content platform and magazine created by GIANT Food Stores, MARTIN’S Food Markets and its parent company Ahold USA has been recognized by Food Marketing Institute (FMI) with a 2015 Gold Plate Award in the 200 or more stores category.
The Gold Plate Awards recognize retailers that are helping customers easily make family mealtime a regular occasion. GIANT/MARTIN’S and Ahold USA were presented the award at FMI’s Health & Wellness Stakeholders Summit on Wednesday, Sept. 9, 2015.
“Savory was created with our customers in mind, offering a go-to guide of meal options that can help save them time, money and most importantly eat well,” said John MacDonald, director of marketing and external communications, GIANT/MARTIN’S. “We focus on fresh, easy meals that can be made in minutes or made ahead of time to ensure that families can eat dinner together.”
Launched in June 2015, Savory Fast, Fresh and Easy™ is a one-stop destination for easy meal planning and entertaining ideas from recipes to tutorial videos that can be found in-store, through GIANT and MARTIN’S websites and the websites of Ahold USA’s retail divisions, or by downloading the free Savory Fast, Fresh and Easy™ app.
The magazine, which is a component of the overall digital content platform, is free to customers who use their loyalty card and is also available online. Regular features include budget friendly meals, recipes to cook once and eat twice and a “Take 5” feature which offers five ingredients for a fast meal.
Cathy Polley, RPh, FMI vice president of health and wellness, and executive director of the FMI Foundation said, “At FMI and the FMI Foundation, we are fortunate to work on behalf of an industry that lends their wholehearted support to the communities they serve. One of the many ways our industry enriches the lives of its community of customers is by providing families with ideas and resources to help them plan, prepare, and share more meals together at home. We proudly honor Ahold USA’s Savory Fast, Fresh and Easy magazine and online platform with a 2015 Gold Plate Award for the food retailer’s exceptional efforts helping shoppers overcome the barriers to family mealtime with healthy solutions that save both time and money.”
Founded in 1923 in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 33,000 associates and is a division of Ahold USA. In addition to working with hundreds of local and regional organizations annually, GIANT/MARTIN’S has a long-standing focus on efforts to eradicate hunger and improve the quality of life for children. GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. The company was also recognized as 2015 Chain Retailer of the Year by Grocery Headquarters. GIANT and MARTIN’S are Ahold companies. For more information visit GIANT or MARTIN'S websites. Find GIANT and MARTIN'S on Facebook and on Twitter @GiantFoodStores or @MartinsFoodMkts.