press release

June 23, 2014

Christopher Brand
June 23, 2014


Upcoming challenge encourages customers to compare against national brand

Carlisle, PA – GIANT Food Stores & MARTIN’S Food Markets are once again challenging customers to put their Own Brands products to the test this summer in the Buy Theirs, Get Ours Free Challenge. During the weeks of June 29 and July 6 when customers purchase selected national brand products, they will receive GIANT/MARTIN’S Own Brands equivalent products for free!

“Earlier this year we ran a similar promotion highlighting a variety of GIANT/MARTIN’S Own Brand products,” said John MacDonald, director of marketing and external communications. “Customer feedback was very positive especially because of the great quality and value they discovered when trying our products.”

In time for summer travel, family reunions and picnics, products included in this summer’s Buy Theirs, Get Ours Free promotion are BBQ sauce, peanuts, pretzels, tortilla chips and lunchmeat. Health and beauty care items include diapers, sunscreen and laundry pods. A complete listing of eligible sale items can be found in store and in the weekly circular available online at or On average customers can expect to save 10 – 35% by purchasing GIANT/MARTIN’S Own Brands instead of the national brand. For customers who may want to try before they buy, all GIANT/MARTIN’S stores will sample select Own Brand products in-store on the weekends.

All GIANT/MARTIN’S Own Brands products are subject to a rigorous testing program, which includes customer feedback to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the recent years to improve upon taste and quality, while still offering affordable prices. If a product doesn’t pass these testing requirements, it doesn’t go on a GIANT/MARTIN’S shelf.

Editor’s Note: Please see complete listing of products below.


Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit and Find us on Facebook at and and on Twitter @GiantFoodStores or @MartinsFoodMkts.

GIANT/MARTIN’S Buy Theirs, Get Ours Free Challenge Product List

Each item that is eligible for the challenge will be highlighted in the GIANT/MARTIN’S weekly circular and in-store signage will help point the way to savings for customers.

Week of June 29 – July 5, 2014
Buy this national brand product… …and receive this GIANT/MARTIN’S Own Brands product for free.
Sweet Baby Rays BBQ sauce (18oz) Own Brands BBQ Sauce (18oz)
Tide Laundry Pods (16 ct) Own Brands Laundry Pods (16 ct)
Huggies/Pampers (various sizes) Own Brands Diapers (various sizes)
Tostito Simply Natural (9oz) Nature’s Promise Tortilla Chips (8-9oz)

Week of July 6 – 12, 2014
Buy this national brand product… …and receive this GIANT/MARTIN’S Own Brands product for free.
Planters Cocktail Peanuts (16oz) Own Brands Party Peanuts (16 - 18.5oz)
Snyders (pretzels) (12-16oz) Own Brands Pretzels (10-16oz)
Coppertone Sunscreen(6oz) Own Brands Sunscreen (6oz)
Hillshire Farm Lunchmeat (7-9oz) Own Brands Lunchmeat (7-9oz)