press release

September 24, 2014

Christopher Brand


Promotion pairs Own Brands with national brand products the weeks of September 28 & October 5

Carlisle, PA – To encourage customers who haven’t yet tried GIANT Food Stores and MARTIN’S Food Markets Own Brands products, the grocer is returning with its popular Buy Theirs, Get Ours Free Challenge. During the weeks of September 28 & October 5, customers who purchase selected national brand products, will receive GIANT/MARTIN’S Own Brands equivalent products for free. This is the fourth challenge GIANT/MARTIN’S has offered customers this year.

“The Buy Theirs, Get Ours Free Challenge has become one of our most popular promotions showcasing the value and quality of our Own Brands products,” said John MacDonald, director of marketing and external communications. “Customer feedback has been great, and the good news continues to spread about how we are helping stretch family budgets.”

Among the products included in this promotion are chocolate chips, juice, hummus, frozen pizza, crackers, ready to bake cookies, bath tissue and congestion medicine. A complete listing of eligible sale items can be found in store and in the weekly circular. In-store signage will also highlight the challenge-related items. For customers who may want to try before they buy, all GIANT/MARTIN’S stores will sample select products in- store on September 28.

All GIANT/MARTIN’S Own Brands products are subject to a testing program, which includes customer feedback, to ensure that the grocer is consistently delivering on quality and value. Based on this testing, hundreds of Own Brands products have been reformulated in the past couple of years to improve upon taste and quality, while still offering affordable prices. If a product doesn’t pass these testing requirements, it doesn’t go on a GIANT/MARTIN’S shelf!

Editor’s Note: Please see below for complete listing of products.

GIANT/MARTIN’S Buy Theirs, Get Ours Free Challenge Product List

Each item that is eligible for the challenge will be highlighted in the GIANT/MARTIN’S weekly circular and in-store signage will help point the way to savings for customers.

Week of September 28 – October 4, 2014
Buy this national brand product… …and receive this GIANT/MARTIN’S Own Brands product for free.
Nestle Chocolate Chips (12 oz.) Own Brands Chocolate Chips (12 oz.)
Ocean Spray Cranberry Juice (64 oz.) Own Brands 100% Cranberry Juice (64 oz.)
Mucinex (20 count or 6 fl.oz. btl.) Own Brands Mucus Fast Max (20 count or 8 fl. oz. btl.)
Sabra (All varieties, 10 oz.) Own Brands Simply Enjoy Hummus (All Varieties, 10 oz.)

Week of October 5 – October 11, 2014
Buy this national brand product… …and receive this GIANT/MARTIN’S Own Brands product for free.
DiGiornos Rising Crust Pizza (27.5-33 oz. pkg.) Own Brands Rising Crust Pizza (28.2-32.7 oz. pkg.)
Nabisco Ritz Crackers (13.7 oz.) Own Brands Classic Crackers (15.1 oz.)
Pillsbury Ready to Bake Cookies (16-16.5 oz. pkg.) Own Brands Break ‘n Bake Cookies (16-16.5 oz. pkg.)
Charmin Bath Tissue (6 pack, 165 2-ply) Own Brands Bath Tissue (6 pack, 176 2-ply)


Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit and Find us on Facebook at and and on Twitter @GiantFoodStores or @MartinsFoodMkts.