press release

November 12, 2013

Contact:
Christopher Brand
[email protected]

GIANT FOOD STORE OPENS NEW EPHRATA STORE

Offering savings, wide selection of fresh offerings and great customer service

Ephrata, PA – GIANT Food Stores opens the doors of its brand new Ephrata location tomorrow Wednesday, November 13 at 8:00 a.m. The new 66,000 square foot store is located at 850 E. Main Street in Ephrata. Open 24 hours daily, the Ephrata GIANT employs 210 full and part time associates.

“We are really excited to open in Ephrata, offering the community savings, a wide selection of fresh offerings and great customer service,” said Mary Ann Owens, store manager. “Our customers will also have the convenience of an in-store pharmacy and on-site fuel station for a one-stop shopping experience.”

Key Departments

The Ephrata GIANT features the company’s newest format and store layout, anchored by a vast perishable hall. The fresh perishable departments such as produce, deli, bakery, meat and seafood all come into view as customers enter the store. The quality fresh lineup includes:

  • Market Fresh Produce – in addition to the bountiful assortment of fresh and locally-grown fruits and vegetables, this vibrant department also features a variety of fresh organic produce items and a salad bar.
  • Butcher Shoppe and Seafood Market – features Certified Angus Beef, 100% U.S.D.A. Choice Grade Beef, All-Natural Hatfield Pork, and Grade A Chicken and offers a vast selection of steaks, filets and shellfish. The Ephrata store also has a lobster tank and steamer service.
  • Market Square Deli – brings the freshest assortment of deli meats, including Boar’s Head products and a world-class assortment of cheeses and specialty cheeses. Customers will also find ready-to-eat sandwiches, salads, GIANT’s signature fried chicken, fresh (never frozen) rotisserie chicken, pasta, soups and entrees.
  • Corner Bakery Shoppe – located deep in the store’s perishable hall, the bakery features GIANT’s award-winning cakes and desserts, Old World artisan breads, and delicious donuts.
  • GIANT Pharmacy – Ephrata customers can take advantage of the in-store full service pharmacy for filling prescriptions along with providing informational materials about healthy living, drugs, disease and diet.
  • Customer Service Area – designed to meet customer needs and offers many services, including Western Union, RedBox DVD rentals, money orders, ATM, lottery tickets and postage stamps.

Health and Wellness

With its new Ephrata location, GIANT continues its strong commitment to providing choices and products to its customers to achieve healthier lifestyles. An assortment of more than 2,500 natural and organic products is available in a dedicated section called Nature’s Promise Marketplace. This section also features a gluten-free product area for customers on gluten-free diets.

Thousands of GIANT’s own brand and national brand perishable and nonperishable products feature GIANT’s exclusive Healthy IdeasTM product labeling system. Blue and green Healthy Ideas shelf tags help customers identify healthy options as they shop the aisles.

In addition to healthy products, GIANT offers customers a variety of in-store healthy solutions. Healthy Ideas Magazine, a free 32-page health and wellness publication focused on healthy living as it pertains to food, is available quarterly to GIANT customers.

Customer Friendly Technology

Ephrata customers can utilize GIANT’s state-of-the-art technology for added convenience throughout the store and at the checkout. The award-winning Shopping Solutions kiosks, which are conveniently located throughout the store, enable customers to use the interactive touch-screen to check personalized BonusCard savings offers, print off coupons, locate an item in the store, and place a deli or Great Entertaining party tray order. Customers also have more than 2,500 tasty recipes at their fingertips that can be printed directly from the Shopping Solutions kiosks.

With EasyShop, customers use a hand-held device to scan and bag items in their cart as they shop, providing a running total of purchases prior to checkout. Once done shopping, all customers do at the checkout is pay and go. EasyScan allows customers to utilize one of four self-scanning units to expedite the checkout process. EasyWeigh enables customers to weigh their produce, bulk food and other items making checkout quicker and easier.

Onsite Fuel & Savings

The aforementioned fuel pumps are located right outside of the new GIANT where customers can save more every time they fill up their gas tank with Gas Extra Rewards. For every $100 spent on food and out of pocket pharmacy purchases using a BonusCard, customers receive ten cents off per gallon of gas during promotional periods. The current promotion allows customers to earn and redeem points now through November 30. Points can be earned at any GIANT Food Store and redeemed at any GIANT fuel station.

Energy-Saving Construction

The Ephrata GIANT, which is pursuing LEED (Leadership in Energy and Environmental Design) certification, has been constructed with innovative building technologies to reduce energy consumption and the environmental impact of operations. Skylights have been installed to reduce electricity consumption during peak daylight hours when some of the store’s overhead lights will be cycled off.

LED lighting is also used in many areas of the store, including overhead track lights, spotlights on specialty areas & displays, exterior store signs and in frozen food cases. LED lights are longer-lasting and are expected to reduce wattage by half. In addition, low emissivity glass has been installed on windows, reducing energy loss by as much as 30-50%. Warm concrete floors have replaced traditional tile, reducing the amount of cleaning solutions normally utilized.

Community Stewardship

GIANT celebrated the opening of its newest store by giving $5,000 in donations to the following local organizations in a special presentation on November 12 at the store:

  • Ephrata Township Police Department
  • Ephrata Area School District
  • Ephrata Area Social Services
  • Penn State Hershey Children's Hospital
  • Pioneer Steam Fire Engine Co. No. 1

“For 90 years, GIANT has been proud to live and give in the communities we serve and our associates are looking forward to supporting local hunger relief causes and organizations that improve the quality of life for children throughout Ephrata,” said Owens.

Grand Opening Festivities

In celebration of the grand opening, Ephrata customers can enjoy special grand opening savings and in-store entertainment:

  • Grand Opening Day, November 13 from 8 a.m. – 9 a.m. enjoy the music of the Dixieland Band.
  • Grand Opening Day, November 13 from 8:30 a.m. – 10:30 a.m. meet HersheyPark characters as they visit the store.
  • Join Freckles the Clown on November 16 from 11 a.m. – 1 p.m. as she walks the store making animal balloon sculptures for children.

Lancaster County Heritage

GIANT Food Stores has deep roots in Pennsylvania, founded 90 years ago in Carlisle. Today, GIANT is the third largest private sector employer in The Commonwealth, employing more than 26,000 Pennsylvanians statewide, including 1,350 in Lancaster County. The Ephrata store is the tenth GIANT supermarket in Lancaster County. GIANT also operates two convenience stores called Giant to Go in Lancaster County.

About GIANT/MARTIN’S

Celebrating its 90th anniversary in 2013, GIANT/MARTIN’S, headquartered in Carlisle, Pennsylvania, operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com. Find us on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods.

11/12/13