press release

November 16, 2014

Contact:
Christopher Brand
717-240-1017
[email protected]

FREE TURKEY CERTIFICATE REDEMPTION PERIOD BEGINS TODAY AT GIANT FOOD STORES AND MARTIN’S FOOD MARKETS

Popular free turkey promotion now in its 15th year

Carlisle, PA – Turkey will be the featured Thanksgiving dish for 88% of Americans this year, and officials at GIANT Food Stores and MARTIN’S Food Markets are once again reminding their shoppers to begin redeeming their Free Turkey Extra Reward certificates at the register. GIANT/MARTIN’S signature Free Turkey Extra Reward promotion has been in place since 2000. Customers with 400 extra reward points earned through November 15 were eligible for the free turkey certificate which can be redeemed from November 16 through November 29.

“It’s time to redeem your free turkey certificates at your local GIANT or MARTIN’S,” said John MacDonald, director of marketing and external communications. “Our free turkey program is one of our most popular extra reward promotions because of the huge savings it brings to the Thanksgiving dinner table.”

GIANT/MARTIN’S customers can also upgrade and substitute when redeeming their Free Turkey Extra Reward certificates, including these options:

  • Free Giant Grade A frozen turkey (up to 20 lbs.)
  • Free Empire Kosher frozen turkey (up to 14 lbs.)
  • Free Giant turkey breast (frozen, up to 8 lbs.)
  • Free Stouffers party size lasagna (90-96 oz. package)
  • 80 cents off per pound of all other turkeys, frozen or fresh (up to 20 lbs.)

In addition, customers also have the opportunity to help their less fortunate neighbors by donating their Free Turkey Extra Reward certificate to their local regional food bank at any GIANT/MARTIN’S location.

As a grocer, GIANT/MARTIN’S is committed to fighting hunger, including partnering with approximately 100 regional food banks and local pantries. To ensure those in need have a warm holiday meal, a total of 3,500 turkeys will be donated to seven regional food banks and local hunger organizations throughout GIANT/MARTIN’S operating area as part of the grocers’ Great Turkey Give Back program. To date this year, GIANT/MARTIN’S customers, associates and vendor partners have donated more than $7 million in product and funds towards local hunger relief efforts.

About GIANT/MARTIN’S

Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com. Find us on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods and on Twitter @GiantFoodStores or @MartinsFoodMkts.