press release

April 25, 2012

Christopher Brand
[email protected]


Carlisle, PA – Celiac disease continues to rise with an estimated one in 133 people in the United States currently being treated and living a gluten free diet. In addition, many others are now choosing a gluten free diet as a personal choice or for other health-related reasons. To help customers more easily identify gluten free products as they shop the aisles of the grocery store, GIANT Food Stores and MARTIN’S Food Markets have introduced a new gluten free shelf-labeling system. To date, approximately 3,000 Own Brand and national brand products have been identified throughout the perishable and nonperishable departments with more to be added every month.

“Demand for gluten free products continues to rise,” said Jeff Beaulieu, vice president, sales and merchandising. “We want to make it easier for our customers to identify these quality products while bringing awareness to our increased assortment, so we are enthusiastic about this gluten free shelf-labeling launch.”

Gluten is a mixture of proteins called prolamins that are found in wheat, barley, and rye relatives of those grains such as spelt, triticale or kamut. Some common gluten containing foods include bread, pasta, crackers, cookies and beer. However it can also be found in such items as licorice, soy sauce and even some vitamins and medications that use additives, flavorings, fillers and binders made from gluten containing grains. For those who have celiac disease, a genetic, autoimmune disease, the only treatment is a lifelong gluten free diet.

Blue and green gluten free labels can be found on the shelf immediately below the gluten free product to help customers make the correct choices that fit their lifestyle and diet. All identified products are truly gluten free based on a commitment from the manufacturer.

Additional information on GIANT/MARTIN’S new gluten free labeling will be available in-stores and online at or In addition, customers can find more information about gluten free recipes and links to other gluten free resources.

About GIANT/MARTIN’S Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S is a leading retail grocer in Pennsylvania, Maryland, Virginia and West Virginia, operating under the names of GIANT Food Stores and MARTIN’S Food Markets and employing nearly 30,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. GIANT/MARTIN’S was recently awarded the Golden Grocer Award by the U.S. Department of Agriculture for its leadership in the fight against hunger. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit and Find us on Facebook at and