press release

July 12, 2012

Contact:
Jackie Holt
(804) 285-9495 x247

SPORTS BACKERS ANNOUNCE FIRST-EVER MARTIN’S TOUR OF RICHMOND CYCLING EVENT

Gran Fondo event offers 102-mile, 58-mile and 29-mile course options

RICHMOND, VA – The Sports Backers announced today the first-ever MARTIN’S Tour of Richmond cycling event will be held on Saturday, October 6, 2012. This Gran Fondo will feature a full 102-mile loop around Richmond as well as a 58-mile option and a 29-mile option.

“MARTIN’s was quick to jump on the opportunity to serve as the title sponsor for this new community event,” said Jim Scanlon, Regional Vice President of MARTIN’S. “Being a part of major events like the Tour of Richmond gives us an opportunity to emphasize our commitment and dedication to our community and its quality of life.”

The full 102-mile course starts and finishes at the Richmond International Raceway complex, which is the site of the post-ride party for all three distances. The 58-mile course is projected to start at the J. Sargeant Reynolds Goochland Campus, and the 29-mile course is projected to start at Poor Farm Park in Hanover. The post-ride celebration will feature live entertainment, beer, and dinner for all participants.

The full course passes through eight jurisdictions in and around Richmond including:

  • City of Richmond
  • Chesterfield
  • Powhatan
  • Goochland
  • Louisa
  • Hanover
  • Ashland
  • Henrico

All riders must finish before 6 p.m. Any riders still on the course after 6 p.m. will be asked to ride in the SAG vehicle to the finish line or may choose to finish the route, no longer receiving any course support. All finishers will receive a finisher medal. Additional awards will be distributed to the top three male and top three female finishers, and age group awards will be mailed out after the event.

Sports Backers executive director Jon Lugbill said, “This event has the potential to really grow the pool of active cyclists in the community and make Richmond a more bike-friendly community at the same time.”

As part of its new Active RVA initiative, the Sports Backers have launched an advocacy program to focus on making the Richmond area more bike and pedestrian friendly. Some of the major areas of emphasis are construction of more paved multi-use trails, sidewalks and bike lanes as well as improving and expanding the off road trail systems in the Richmond Region. This program will serve as the official charity of the MARTIN’S Tour of Richmond. A $50 donation to the event charity will result in a $20 discount off the race entry fee.

Registration for the first annual MARTIN’S Tour of Richmond is now open. Please visit www.sportsbackers.org for more information or to register for the event.

7/12/2012