press release

August 31, 2012

Contact:
Christopher Brand
[email protected]

FIGHT HUNGER THIS SEPTEMBER WITH GIANT AND MARTIN’S

Variety of activities underway throughout Hunger Action Month™ to help feed families in local communities

Carlisle, PA – Nearly 49 million in the United States or 1 in 6 people face hunger. In recognition of Hunger Action Month™ in September, GIANT Food Stores and MARTIN’S Food Markets are asking customers and associates to join them in hunger relief efforts to benefit regional food banks and local food pantries in the communities they serve. “Members of our local community and their families are fighting hunger each and every day and as a supermarket, we try to provide as much product and resources as we can to feed those in need,” said Christopher Brand, public and community relations manager. “While September is Hunger Action Month, it’s important that all of us continue to support our local food banks throughout the year with monetary and product donations or volunteering time to help serve at a soup kitchen or stock a food pantry.”

September 2 through 15 is GIANT and MARTIN’S annual Bag Hunger in-store fall campaign where customers have an opportunity to donate $1 at the checkout to benefit their local food bank. Earlier this spring, GIANT/MARTIN’S customers donated a record $537,672 to regional food banks and hope to double that donation this fall.

For the fall Bag Hunger campaign, GIANT/MARTIN’S will be partnering with a couple of vendors to thank customers for supporting the cause. From September 2 to September 8, donate to the Bag Hunger campaign and receive a coupon booklet from Unilever with over $10 in savings and delicious recipes from brands such as Wishbone, Ragu, Lipton, Suave, Hellman’s, Skippy and more! When customers donate from September 9 – September 15, they will receive a coupon booklet from Kraft worth $10.

Unilever is also launching an in-store “Buy, Get, Give” promotion. Customers who purchase $15 of select Unilever items between 9/2 and 9/8 will receive $4 in savings and Unilever will give 8 meals to families in need through Feeding America® and its local member food banks. Together, GIANT and MARTIN’s and Unilever will help donate more than 1 million meals to Feeding America on behalf of local food banks. For every one dollar donated, Feeding America is able to help provide eight meals on behalf of local food banks. The monetary equivalent of 1.2 million meals will be donated.

In partnership with Unilever, GIANT is hosting two Stuff-A-Truck events in the Philadelphia community. Help support Philabundance by donating canned and non¬perishable food items in support of Hunger Action Month on September 8 from 10 a.m. – 2 p.m. at the St. Davids GIANT at 550 E. Lancaster Avenue or the GIANT located at 2550 Grant Avenue in Philadelphia.

To complement its Bag Hunger campaign, GIANT and MARTIN’S Facebook pages, found at facebook.com/giantfoodstores and facebook.com/martinsfoods, will feature hunger facts and information about the specific food banks the companies regularly support throughout the month. Fans of the Facebook pages are also encouraged to change their cover photo to support Hunger Action Month. GIANT and MARTIN’S programs and food drives have raised millions of dollars for hunger relief over the years. In 2011, GIANT and MARTIN’S donated more than $6.9 million in customer, vendor, product and corporate donations to nearly 100 regional food banks, local pantries and soup kitchens across Pennsylvania, Maryland, Virginia and West Virginia.

“Hunger exists in every county in America,” said Matt Knott, interim president and CEO of Feeding America. “Thanks to the commitment and efforts of Unilever and GIANT/MARTIN’S, 1.2 million meals will be provided to Feeding America and its nationwide network of food banks. We can’t thank them enough for their generosity and for helping to spread the word about hunger in the United States during this year’s Hunger Action Month.”

About GIANT/MARTIN’S

Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. The company was recognized for its leadership in the fight against hunger with the Golden Grocer Award by the U.S. Department of Agriculture. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com. Find us on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods.

About Unilever North America:

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

8/31/12