We’re dedicated to giving back to our communities in new and innovative ways, and so is our newest partner, GreenPrint.™ That’s probably why we’ve become such good friends. In fact, we’ve started a partnership that’s going to make it possible for you, our customer, to reduce your carbon footprint just by filling your gas tank at our pumps.
How does it work?
Every time you fill up at a MARTIN'S FOODS fuel location, a portion of the money spent will be given to the new Reduced Emissions Program in partnership with GreenPrint. The program gives back proportionally to your community through environmental projects like planting trees and invests in carbon reductions projects, like reforestation, solar power, wind power, and more. That the equivalent of reducing your tailpipe emissions up to 30%!
What do you have to do?
Nothing, really. Just choose MARTIN'S FOODS when you choose a gas station, and you’ll be making a positive impact on the environment. It’s like multitasking with your money, and it will add up; same gas, same prices, and nothing for you to do but drive up and fill up. It’s that easy.
"The natural warming and cooling cycles on planet earth have been occurring for millennia. However, climate change that is caused by the higher emissions of greenhouse gases, can affect land, sea or air. Greenhouse gases contribute to the instability of the atmosphere causing weather patterns to be disrupted. This trend enhances the atmosphere’s ability to trap heat. In fact, the atmosphere contains 32% more carbon dioxide than it did in the mid 1800’s."
There are 6 Greenhouse Gases (GHG’s) that have been identified by the Kyoto Protocol, each of which have a carbon equivalent, or CO2e. These GHG’s are internationally recognized as the primary contributors of climate change.
Greenhouse gases (GHG’s) were so named because they have the same effect on the earth that glass on the outside of a greenhouse has on its interior. GHGs allow the sun’s rays to pass through but trap in heat that sustains life on our planet. This process is known as the “greenhouse effect”. Without these gases – primarily water vapour, carbon dioxide and nitrous oxide — the earth would be too cold for most creatures to survive. Greenhouse gases (GHGs) exist within the atmosphere both naturally and as a result of anthropogenic (human) processes. The primary, man-made GHGs include: Carbon dioxide, Methane Nitrous oxide, Sulphur hexafluoride, Hydrofluorocarbons, Perfluorocarbons, and more.
In order to offset the emissions that you create, it’s necessary to quantify or measure your carbon footprint. The MARTIN'S FOODS Reduced Emissions portfolio of certified carbon offsets are sourced from projects that support entities in reducing their greenhouse gas emissions. All credits from the MARTIN'S FOODS Reduced Emissions portfolio are additional, quantified, verifed by independent third parties, and registered on the APX registry or similar. This ensures that the carbon offset that you support through the MARTIN'S FOODS Reduced Emissions Program is retired on your behalf, not being double counted by other offsetters.
There are many different types of projects that qualify as an offset project. Potential offset projects include, but are not limited to, the following: acid gas injection, energy efficiency, recycling, aerobic composting, fuel switching, reduced deforestation, anaerobic wastewater treatment, hydroelectricity, reduced till agriculture, biomass production and usage, industrial recycling project, reforestation, afforestation, biomass energy, landfill gas capture and flare, waste diversion, cogeneration, methane venting reduction, wind energy, nitrous oxide abatement from nitric acid production, zero till cropping, and many more. The location of an offset project does not matter in regards to CO2e reduction or removal but the MARTIN'S FOODS Reduced Emissions Program will attempt to localize our efforts as much as possible to where the fuel was purchased – in addition to planting trees locally.
We go above and beyond by neutralizing up to 30% of a consumer’s tailpipe emissions when they purchase gasoline at a participating store. We then go the extra step and plant trees locally with non-profit organizations in the local community and The Arbor Day Foundation.