Nature's Promise

Find affordable better-for-you choices in every aisle.

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Game Day Wins

Win game day with freshly made wings, pizza and more.

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Taste of Inspirations

Crafted to make EVERY DAY more delicious!

nature's promise, better-for-you choices at a great value every day

Nature's Promise and Guiding Stars makes it easier to make more affordable, better-for-you choices. Look for the Guiding Stars on Nature's Promise items as you shop.

Nature's Promise® Organic products

Nature's Promise® Organic products meet all USDA certification requirements. The USDA National Organic Program is responsible for developing standards for organically produced products and making sure all products that carry the USDA Organic seal meet these standards. The USDA Organic packaging label indicates that the food or other agricultural product has been produced through these approved standards.

Only foods that meet the criteria determined by the United States Department of Agriculture (USDA) can be officially designated as Organic. The USDA has set the following standards for Organic foods:

Required to have:

  • Land free of prohibited substances for at least 3 years prior to harvest
  • Maintained records, plans and receipts for all practices
  • Livestock which is fed organic feed
  • Animals which have access to the outdoors
  • Non-toxic pest management
  • Crop rotation, composting, and recycling

Prohibited to have:

  • Synthetic pesticides, fungicides or herbicides (unless specifically allowed by the USDA)
  • Antibiotics or growth hormones
  • Irradiation
  • Genetic engineering or cloning
  • Sewage sludge or synthetic fertilizers
  • Co-mingling of items with non-organics in transport, storage or processing of a product

Nature's Promise® Free from products

Our Nature's Promise® Free from food products are just that—free from non-essential ingredients such as, synthetic colors and artificial flavors. This means you can feel good about making them a part of your next meal and ensuring the best for your family.

Nature's Promise and Guiding Stars

Nature's Promise and Guiding Stars makes it easier to make more affordable, better-for-you choices. Look for the Guiding Stars on Nature's Promise items as you shop.

Learn More About Guiding Stars

Some of Our Favorite Nature's Promise Products with Their Guiding Stars Rating


  • Chia Seeds, 12 oz
  • Organic Red Quinoa, 3.9 oz
  • Almond Butter, 16 oz
  • Organic Extra Virgin Olive Oil, 16.9 oz
  • Whole Wheat Penne, 13.25 oz
  • Organic Black Beans, 15.52 oz
  • Ground Turkey Breast, 99% lean 1% fat, 16 oz
  • Boneless Chicken Breast
  • Large Raw Shrimp, Shell on, Easy Peel, 31-40 ct
  • Organic Gala Apples, 3lb
  • Organic Baby Spinach & Spring Mix, 16 oz
  • Organic Fajita Blend, 12 oz
  • Organic Cauliflower Rice, 12 oz+


  • Garden Vegetable Medley Grain Bowl, 9 oz
  • Organic Blueberry Pomegranate Fruit Twists 3.8 oz
  • Tomato Garden Vegetable Soup Starter Mix, 4 oz
  • Organic Diced Yellow Cling Peaches, 4 pk
  • Organic Crushed Tomatoes with Basil, 28 oz
  • Apple Mango Squeezable Fruit, 3.2 oz


  • Chipotle Black Bean Vegetable Burger, 4 pk
  • Organic Cinnamon Squares Cereal, 10 oz
  • Organic Vanilla Almond Granola, 12 oz
  • Whole Grain Brown Rice, 15.9 oz
  • Organic Garlic & Herb Quinoa, 3.9 oz
  • Ancient 12 Grain Bread, 24 oz
  • Organic Fruit Punch 100% Juice, 8 pk
  • Organic 100% Cranberry Juice, 64 oz
  • Organic Microwave Popcorn, butter flavor, 3 pk
  • Multigrain Batard with Honey, take & bake, 9 oz
  • Organic Vegetable Hummus, 8 oz